OpenAI has extended ChatGPT Ads to 26 more countries, increasing global availability to 89 countries. According to the company, the ads are intended to help users discover products and services relevant to their needs, including options they might not otherwise find.
Usage and reach
- OpenAI says more than 1.2 billion people use ChatGPT each week to explore ideas, compare options and make decisions.
- Since the ads launch a little over eight months ago, more than 100,000 advertisers have run campaigns on ChatGPT.
- With this rollout, ChatGPT Ads are now available in 89 countries worldwide.
Which countries were added
The expansion builds on recent rollouts across Europe and Southeast Asia. Following earlier launches in Mexico and Brazil, the new expansion includes 14 additional Latin American markets such as Argentina, Chile, Colombia and Peru. Other markets added span Europe, the Middle East, Africa and Asia, with named examples including Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan.
Advertisers in these countries can access ChatGPT Ads via technology partners or through self-service access in Ads Manager.
Placement and subscription tiers
OpenAI states that ads will appear only on the Free and Go plans; Pro, Plus and Enterprise subscriptions will remain ad-free. The company frames ads as a way to introduce services or products during moments of consideration — for example, when a user narrows meal or training options and a relevant ad surfaces a service they had not considered.
Privacy and transparency
Protecting user trust in ChatGPT is presented as central to OpenAI’s advertising approach. Guided by OpenAI’s ads principles, the company says it keeps conversations private from advertisers and does not sell customer data. Ads in ChatGPT are clearly labeled and kept separate from the model’s answers, and advertising does not influence the responses ChatGPT provides.
Future plans
OpenAI says the next growth phase will include developing additional ad formats, objectives, buying options and measurement capabilities. The company is also exploring new ways for businesses to interact with consumers more natively inside ChatGPT.
Why it matters
As more people use ChatGPT to explore needs, evaluate options and make decisions, OpenAI argues there is an opportunity both to help users discover products and to help businesses of all sizes grow. Companies interested in advertising on ChatGPT can find more information at ads.openai.com.
