Meta announced on Tuesday that it is expanding its AI agent Muse to small businesses and adding several new software integrations. The company said the agent is intended to help owners manage operations and attract customers by connecting to the tools they already use for sales, operations, and marketing.
Available integrations
Meta said Muse can connect to services including:
- Shopify
- Dropbox
- Slack
- Instagram professional account analytics
- Facebook Pages
- Meta ad accounts
- Asana, Box, Canva, Figma, Granola, HighLevel
- Intuit QuickBooks, Klaviyo, Lovable, Notion, Stripe, Zoom
Meta also states Muse understands what a business sells, how a brand sounds, and the questions customers ask most often, giving the agent context across a company’s operations rather than functioning as a standalone chatbot.
Access and pricing
“Muse for Small Business” is available for free with usage limits. Businesses that require higher usage can purchase a subscription plan.
How this fits Meta’s broader strategy
The small-business rollout follows Meta’s wider push into the enterprise market. The launch comes one day after Meta introduced the “Meta Enterprise Platform,” an initiative to extend the company’s AI offerings to businesses and corporate customers. Meta said it plans to bring its full technology stack — including Muse, Meta Business Agent, Muse API, and Muse Code — to businesses and developers.
Meta has invested heavily in AI. Muse debuted earlier this month and reached the top of the app charts in the U.S. and Canada ahead of ChatGPT.
Meta appointed Chirantan “CJ” Desai, the CEO of database software company MongoDB, to lead the new enterprise initiative.
Meta’s message to small businesses
In a blog post, Meta wrote: “Small businesses have been growing on our apps for nearly two decades. They told us they’re short on hours, not ideas. So we built Muse for Small Business to help get work done with the tools they already use.”
Overall, the announcement signals Meta’s intent to deepen its presence in the business segment by offering AI-assisted workflows and broad integrations tailored to small enterprises.
