New market-intelligence figures from Apptopia indicate that Meta’s newest AI app, Muse, recorded more mobile downloads and higher daily active user counts in its first 12 days in the U.S. and Canada than OpenAI’s ChatGPT did in the same post-launch window.
How the comparison was made
Because the two apps pursued different launch strategies, Apptopia limited its comparison to iOS data for the U.S. and Canada for each app’s first 12 days. ChatGPT initially launched on mobile globally but only on iOS; Muse is available on both Apple’s App Store and Google Play, but so far only in the U.S. and Canada.
Using that aligned subset, Apptopia estimates Muse recorded 1.8 million iOS downloads in the first 12 days, compared with ChatGPT’s 1.3 million for the same timeframe and region.
Global installs and App Store ranking
Apptopia also reports that Muse reached roughly 2.8 million total installs globally in its first 12 days. The app climbed in the U.S. App Store ranking—initially appearing at No. 2 right after launch and later moving to No. 1, according to Business Insider. Appfigures had separately noted that Muse surpassed 1 million downloads shortly after launch.
Daily active users
Apptopia’s estimates put Muse’s U.S. daily active users higher than ChatGPT’s at the comparable post-launch point. For U.S. mobile DAU, Muse is estimated at about 642,000 daily users versus ChatGPT’s 231,000 at that stage.
To account for platform differences, Apptopia also narrowed the comparison to iOS only: Muse’s iOS daily active users are estimated at 359,000, which Apptopia says remains above ChatGPT’s figures from the same relative time period.
Limitations and what it implies
Apptopia provides third-party estimates rather than Meta’s internal numbers, so the figures should be read as approximate. Nevertheless, they suggest Muse has a plausible path to becoming one of Meta’s major apps if the early momentum holds.
Meta has previously succeeded with cross-promotion—most notably when launching Instagram’s Threads—by leveraging its large apps and marketing. Muse can connect with Instagram and Facebook and also functions inside WhatsApp, which could amplify distribution. Apptopia notes that more than 95% of Muse users are also Facebook users and 63% are Instagram users, further indicating potential benefits from Meta’s ecosystem.
Meta was asked for comment but has not published its own early adoption figures for Muse.
