Meta Platforms' stock rose sharply after investor attention shifted to the company’s artificial intelligence products—most notably the new Muse personal AI agent—ahead of the Meta Connect conference on September 23–24, according to Yahoo Finance.
Shares gained 11.4 percent in a single trading day. The market optimism is driven by Meta’s expanding AI portfolio, including Muse, which was introduced in the United States on September 8, the Muse Spark model that powers it, and plans to integrate the technology into apps and smart glasses.
Muse can handle everyday tasks such as sending emails, booking travel, or filling out forms, and can continue work even after the app is closed. The agent is available on iOS, Android, via the muse.ai website, and through WhatsApp; support for smart glasses is under development. In addition to a free tier, Muse offers paid subscription plans at $20 and $100 per month, providing a direct monetization path for the technology.
Early usage signals look positive. Citing SensorTower data, Wells Fargo reported that U.S. Muse downloads reached a record 264,000 on September 19, while daily active users rose to 448,000 on September 18.
Ken Gawrelski, an analyst at Wells Fargo, kept an overweight rating on the stock and raised his price target from $640 to $796, saying recent model launches and Muse’s early traction give Meta a compelling story heading into Connect. Lloyd Walmsley, an analyst at Mizuho, called the Muse rollout an important milestone in demonstrating that Meta’s substantial AI investments can deliver financial returns.
Meta shares are up 12.3 percent year-to-date; at the time of reporting the stock traded at $729.38, approaching the 52-week high of $765.16 set in September 2025.
This article does not constitute investment advice. An AI assistant contributed to preparing the piece; the final content was edited and verified by a journalist.
Related event
Portfolio Investment Day 2026 will take place on October 21, featuring market experts discussing topics including the durability of the AI rally and potential winners in the coming years. Registration details are available from the event organizer.
