Spotify will start marking artist profiles it deems to have been generated by artificial intelligence with an "AI Persona" label beginning in mid-September, the company said. Music Business Worldwide reported the announcement based on a Spotify statement.
According to Spotify, the label is intended to make it clear to listeners when an artist profile is likely AI-generated rather than representing a real person. The company also said that profiles carrying the label will be excluded from Spotify’s personalized recommendation systems.
Artists who used AI to create their profiles can self-report that usage to the platform. In addition to self-disclosure, Spotify said it will have dedicated human reviewers and automated tools assess profiles for AI generation. The company will initially focus those checks on artists who have exceeded certain listenership thresholds; the statement did not specify the exact threshold values.
Spotify wrote in a post that users have made it clear they do not like discovering an artist profile appears human and later learning it was generated by AI.
As an example of the issue, the company and coverage note that last year the Spotify Viral 50 Hungary playlist was topped by a track from an artist called "A Maci," a song that was widely believed to have been produced entirely with artificial intelligence.
The new labeling is intended to increase transparency for listeners and is an early technological step by the streaming service toward managing AI use within the music industry.
