Yettel has started offering artificial intelligence (AI)-supported robotic process automation (RPA) to mid-sized and large companies, the operator said at a press briefing. Fülöp Gábor, Yettel’s director of business sales and marketing, presented the move as an extension of the company’s telecommunications business rather than a direct push to overtake rivals in the consumer mobile market.
While Yettel is best known for serving residential and small-business customers, it already generates roughly 30 percent of its revenue from business (B2B) clients. The company’s strategic aim is to remain a stable telecom provider while expanding the range of information and communication technology services it offers to corporate customers.
Partnership and pilot results: UiPath and about 30% time savings
For the RPA offering Yettel partnered with UiPath, a Romanian–American company regarded as a major player in the global automation market. Yettel first trialed the solution internally in its back office and reported about a 30 percent reduction in processing time. As an example shared with prospective clients: processing a contract manually takes about one working hour, while a software robot completes the same task in roughly 15 minutes.
Summing up the proposition, Fülöp Gábor said, “we are not selling software, we are selling efficiency.”
Target customers and market approach
Dávid Zoltán, Yettel’s deputy CEO for strategy, pointed out that although many people use ChatGPT, companies do not always have a clear view of how to apply AI internally. He also said the company plans to introduce other AI-based services that they describe as novel and not directly competing with existing rival products; no further details were provided.
Fülöp Gábor identified the primary target customers as medium-sized companies with annual revenues between HUF 3–5 billion that lack an internal IT unit focused on AI applications. The company believes the segment is contested by multiple players but lacks a dominant incumbent; Dávid described it as a “blue ocean” rather than a “red ocean” where large competitors are already fighting intensely.
Margins and business rationale
Yettel noted that AI services typically offer higher margins than the crowded mobile market, where few new subscribers are available and operators mainly compete to win existing customers from each other. This potential for better profitability is a key driver behind the company’s push into RPA and other AI services.
In summary, Yettel aims to build on its telecom presence to grow revenue from corporate services, offering automation solutions based on UiPath technology and promoting measurable efficiency gains to mid-sized and large enterprise customers.
