Sarah Friar, Chief Financial Officer of OpenAI, told investors that revenue from enterprise customers has overtaken income from ChatGPT's consumer business. According to her remarks, the company's annual recurring revenue (ARR) reached $40 billion in July.
Growth figures
Friar reported that ARR increased 20% month over month, while enterprise revenue grew 32%. These figures indicate that the enterprise segment is expanding faster than the consumer side.
Advertising and the end of "tokenmaxxing"
The CFO also stated that advertising within ChatGPT is approaching a $1 billion annual run rate. In the same update, Friar declared the era of "tokenmaxxing" over, signaling that strategies focused on maximizing token usage are no longer central to the company's approach.
Why this matters
OpenAI spent three years building global brand recognition around ChatGPT, initially as a free chatbot. Today the consumer product continues to attract users and serves as an advertising platform, but the primary revenue now comes from selling intelligence and services to enterprises via APIs and related offerings. Friar framed the shift as a quiet transformation: the company has stopped being solely a consumer business and has become primarily B2B.
Investor response
Friar presented these points during what the company described as a routine investor meeting; the remarks drew no notable follow-up questions from investors.
Summary
According to Sarah Friar, OpenAI's revenue mix has shifted toward enterprise customers: ARR stands at $40 billion, with 20% month-over-month growth, 32% growth in enterprise, nearly $1 billion annual run rate for ChatGPT advertising, and an end to the tokenmaxxing era.
