A few weeks after launching Muse, Meta announced a broad set of upgrades at its annual Connect event in Menlo Park. CEO Mark Zuckerberg used his Wednesday keynote to position Muse as a central product in Meta’s consumer-AI strategy and to introduce features that deepen the agent’s presence across devices and services.
What Muse is today
Muse debuted in early September as a personal AI agent designed to handle everyday tasks by connecting to users’ apps and accounts such as email and calendars. The agent runs on Meta’s multimodal Muse Spark model, built for agentic work. Meta has presented Muse as an accessible helper that can automate repetitive, time-consuming tasks.
Zuckerberg said he expects Muse to evolve into a “personal superintelligence” used by billions to reach goals and improve their lives. He also stated that Meta will initially provide a large amount of free tokens for Muse and expects to earn revenue over time by taking a small fee on transactions.
New capabilities announced at Connect
A distinct digital avatar: Muse Realtime Avatar and "Jolly"
One of the more visual announcements is that Muse users will be able to create a personalized digital avatar for their agent and video chat with it in real time. Meta introduced a new model called Muse Realtime Avatar to power facial expressions, body movement and voice in live interactions. Zuckerberg noted the physical avatar is named “Jolly.” The avatar aims to make the previously faceless assistant more personable and capable of real-time conversation and tasking.
Muse on Meta smart glasses
Meta said Muse will be integrated with its smart glasses line, allowing users to speak to their glasses to interact with the agent. The service will activate with a wake word and — according to the demo — guide users through personalized workouts, log meals, book appointments and assist with buying products they see. Meta added that Muse can work in the background and report back when tasks are complete. The company expects this feature to arrive “in the coming months,” without giving an exact date.
Mac desktop control
Meta provided further detail on bringing Muse to the Mac. The agent will be able to accept delegated tasks and operate desktop applications on a user’s behalf, similar to other popular AI agents. Alexandr Wang, Meta’s chief AI officer, said during the keynote that Muse can help run a small business or complete work tasks, continuing to process queued jobs while the user is away from their computer.
A dedicated Muse email address
Because Muse will operate persistently in the background, Meta announced it will give the agent its own email address. Wang said this feature is being developed and will be available “soon.” Users will be able to add Muse to email threads or forward messages to the agent for handling.
Shopping partnerships and numerous connectors
Meta highlighted commerce integrations, announcing partnerships with Stripe and Shopify and expanded support for PayPal. According to Wang, Muse will be able to access the entire Shopify product catalog agentically and use Shop Pay to complete purchases. The company also named retail partners including Best Buy, Gap, Sephora, Walmart and Wayfair, and said Muse will connect with travel apps like Expedia and, soon, Instacart.
Other announced connectors include GitHub, Granola and Notion. Wang noted Meta opened the platform to third-party developers to build their own connectors and received more than 1,500 applications in under a week, calling it a potential generational opportunity for developers to build on a growing platform.
Why this matters
The announcements underscore that Meta intends to treat Muse as a platform-level product rather than a narrow experiment. Real-time avatars, smart-glasses voice control, desktop automation and payment integrations together aim to make Muse a multi-device assistant embedded into daily life. Meta plans to subsidize early use with free tokens but expects to monetize through transaction fees over time. Specific launch dates and additional implementation details for individual features will be released as Meta rolls them out.
