A 2026 survey by GKI Gazdaságkutató Zrt. shows that Hungarian companies' trust in AI-generated content improved compared with 2025, but three quarters of firms still lack internal regulations governing AI use.
Key figures
- The balance index measuring perceived reliability of AI-generated content rose from minus 14.7 in 2025 to minus 0.7 in 2026 (scale: −100 to +100).
- The share of companies that do not trust AI at all fell from 15% to 4%.
- The proportion of firms considering AI-generated content reliable increased from 20% to 28%.
Differences by sector
- The largest improvement occurred in construction: the balance index moved from −28.8 in 2025 to +5.6 in 2026.
- In retail/commerce the index improved from −12.1 to +2.5.
- In industry the index rose from −21.4 to −6.5. GKI notes that reservations about the reliability of AI content diminished across these three examined sectors.
Internal regulation remains uncommon
Despite rising trust, internal governance of AI is not widespread:
- 25% of companies reported having internal rules on AI use; 75% have no such framework.
By company size:
- 18% of micro-enterprises reported an AI policy.
- 24% of small enterprises reported one.
- 31% of medium and large enterprises reported having internal AI regulation.
Sectoral changes in internal rules:
- In construction the share of firms with internal AI rules increased from 0% to 42%.
- In commerce it rose from 19% to 30%.
Assessment
GKI Gazdaságkutató Zrt. interprets the results as indicating a gradual improvement in corporate perceptions of AI: trust in the technology's reliability is strengthening, while demand for more deliberate, institutionalized use is emerging. However, internal regulations have not yet become standard practice, suggesting that openness to AI does not always coincide with the establishment of formal governance frameworks.
(MTI)
