Effective October 1, 2026, Csaba Saranyik will assume the role of Director of Data & AI at Yettel Hungary. Returning to the company, he brings more than 20 years of experience in telecommunications and technology and will be responsible for further developing the company’s data and AI strategy, advancing data-driven operations and fostering innovation.
Professional background
Saranyik’s career has focused on bridging business and technology and developing data-driven solutions. He previously spent nearly ten years at Telenor Hungary, Yettel’s predecessor, where he was responsible for customer value management and advanced analytics. He later led marketing activities focused on enterprise customers at Slovak Telekom.
Most recently, he headed a roughly 60-person Data & AI organization operating in Slovakia and the Czech Republic, with responsibility for implementing data- and AI-based transformation initiatives. He will draw on these experiences in guiding Yettel’s Data & AI efforts in Hungary.
AI as a catalyst for organizational change
Saranyik views artificial intelligence not merely as a technological tool but as an opportunity to renew corporate operations. He believes that conscious application of AI can improve decision-making, enhance customer service and increase value across the organization. On his appointment he said:
"For me AI is much more than technology: it is a catalyst. It prompts us to rethink how we work, how we make decisions and how we serve our customers. If used consciously, it creates value for the whole organization and for customers."
Personal note and return to Hungary
Following his international professional experience, Saranyik returns to Hungary. He is the father of a two-and-a-half-year-old son, Áron, and in his free time he enjoys road and mountain cycling and regular hiking.
As Yettel Hungary’s Data & AI director, his role will be a central element of the company’s data-driven transformation, particularly in the strategic deployment of artificial intelligence and the promotion of internal innovation.
