Meta will soon make an AI chat feature called Incognito Chat available to all users, a capability announced by Mark Zuckerberg. The feature allows users to speak with an AI in full incognito mode, meaning the content of those conversations will be inaccessible even to Meta.
What it is and where it will appear
- Incognito Chat will be rolled out gradually to users of WhatsApp and MetaAI.
- Conversations in this mode will be protected with end-to-end encryption, the same kind of protection used for WhatsApp messages.
How it differs from standard AI chats
- Because of the encryption, Meta will not be able to access the contents of conversations held in Incognito Chat.
- Messages sent in the chat are also permanently removed from the user’s device when the application is closed, so the conversations do not persist on the device.
Why this matters
According to Mark Zuckerberg, the next phase of the AI revolution will be the spread of so-called personal superintelligences, and communications with these systems should be protected in the same way as human-to-human private messages. Zuckerberg described the solution as pioneering, saying it is the first widely available model that truly does not store conversation data on the company’s servers.
Next steps
Meta says the feature will be rolled out progressively and will be available to all users soon. The company has not provided a detailed public timeline; further technical and timing details will be released later.
Brief summary
Meta’s Incognito Chat brings end-to-end encryption and local deletion to personal AI conversations, preventing Meta from accessing or storing those chats on its servers, and will be rolled out to WhatsApp and MetaAI users in the coming period.


