Meta’s consumer AI agent Muse is now able to make phone calls to businesses in the United States on behalf of users, the company said. The capability was first tested in September and has been rolled out to paying subscribers.
Availability and announcement
Previously the calling feature was available only to a limited group of early Muse adopters who requested access. Meta expanded the option so any Muse subscriber who pays can ask the AI to place calls. Alexandr Wang, Meta’s Chief AI Officer and head of the Superintelligence Labs division, announced the availability on Twitter (X) on November 12, 2026.
Meta said last month that Muse has surpassed 10 million users.
Pricing
Muse subscription tiers are billed monthly. The entry tier costs $20 per month and includes 500 million Muse tokens per week. Heavier users can choose a $100 per month plan that provides 3 billion tokens.
Other players and business reception
Muse joins other AI agents that can call businesses: the startup Instinct and Google’s Gemini offer similar capabilities. Although the tools are technically capable of handling routine calls, reception by human agents can be mixed. Many businesses or receptionists hang up when they identify an AI on the line. As synthesized voices grow more humanlike, distinguishing between a customer and an AI acting for that customer will become more difficult.
Why it matters to consumers
The calling feature could appeal to people frustrated with conventional customer service: complex phone menus, long hold times, and repeated transfers. Offloading tedious or awkward calls — such as those to cable companies, motor vehicle departments, insurance providers, or restaurants — to an AI agent can save users time and effort.
Next steps from Meta
While the calling feature remains limited to paying subscribers for now, Wang said this week that the recently added option to create a Muse email address will be made available to free users in the near future.
