International research and recruiter experience indicate that artificial intelligence (AI) will largely transform jobs in the coming years instead of eliminating them en masse. The core change is that many routine, repetitive tasks will be taken over by algorithms and automated systems, while skills that technology cannot currently replace — such as creativity, empathy and complex problem-solving — will gain value.
What do international studies say?
The World Economic Forum Future of Jobs Report finds that many existing roles will change significantly over the coming years: some tasks will disappear while new occupations and responsibilities emerge. The report also notes that most companies consider upskilling employees a key competitiveness factor alongside technological investments.
McKinsey & Company reaches a similar conclusion: it is often particular tasks within jobs, not entire occupations, that are automated. That implies workers can reallocate their time to other activities with higher added value while routine processes are handled by AI or automation.
OECD research also emphasizes the growing importance of digital skills and adaptability: employers increasingly seek workers who learn quickly and are flexible, rather than candidates defined solely by a single professional qualification.
Which tasks and professions will change most?
Almost every role contains activities that an algorithm can perform more efficiently, yet many responsibilities will continue to require human judgment, creativity or personal interaction.
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Administrative roles: data entry, document processing, reporting and scheduling are increasingly supported by AI-based tools. This does not necessarily remove the need for administrators, but shifts their focus from routine work to organization, coordination and problem-solving.
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Marketing: AI can draft copy, analyze data and optimize campaigns, while strategic thinking, brand building and creative concept development remain human tasks.
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HR and recruitment: AI can speed up résumé sorting and initial screening, but selection still requires human judgment. HR professionals’ time can be redirected toward competency assessment, improving candidate experience and collaborating with leadership.
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Finance and accounting: invoice processing, data reconciliation and report preparation are increasingly automated; financial professionals are moving toward analysis, risk management and business decision support.
The article lists five professions likely to be substantially transformed by AI: HR specialist, marketing professional, accountant, customer service representative and administrative assistant.
Where will new demand arise?
Alongside automation, new job areas are emerging. The greatest demand is expected in:
- AI development and integration
- Data analytics and business intelligence
- Cybersecurity
- Operation of cloud-based infrastructures
- Digital project management
- AI ethics and compliance roles
There will also remain demand in traditional fields where human presence cannot be fully replaced, such as healthcare, education and social care.
Which competencies will be most valuable?
As technology advances, classic human competencies also gain importance. The World Economic Forum highlights critical thinking, analytical mindset, creative problem-solving, willingness to learn and flexibility as among the most sought-after skills in the coming years. These competencies are not replaceable by AI today, though AI can complement them effectively.
Job-hunting in the AI era — practical tips
The recruitment process itself is changing: a well-structured résumé, position-specific keywords and an up-to-date online presence are now baseline expectations. Emphasize digital experience, use of AI tools and continuous self-development. According to ÁllásÓriás, job postings increasingly include digital or AI-related requirements even for non-technical roles.
ÁllásÓriás also notes that successful hiring today is not limited to placing an ad: targeted communication, clear expectation-setting and use of digital tools improve recruitment effectiveness.
Corporate preparedness and leadership perspective
"AI does not eliminate jobs, it reshapes roles — the question is which companies prepare in time," summarizes Juhász Péter, leader of ÁllásÓriás. According to the company’s experience, organizations that treat AI only as a cost-cutting tool risk falling behind. Those that invest in employee development, training and deliberate technology adoption can gain significant competitive advantage.
Readiness checklist for the AI era
Consider practical questions: do you use AI tools at work, are you open to new digital solutions, do you regularly update your professional skills, is your LinkedIn profile and résumé current, and do you think in terms of skills rather than fixed job titles? If you answered yes to most items, you are likely better prepared for upcoming labor market changes.
This content was produced for BP Digital with the cooperation of HVG BrandLab; the editorial teams of HVG weekly and hvg.hu did not participate in its creation.
