On September 14, 2023, Anthropic announced a collaboration with Boston Consulting Group (BCG) aimed at bringing the company’s Claude AI assistant to more enterprise customers. Under the agreement, BCG clients will gain direct access to Anthropic’s models, which BCG will incorporate into its strategic AI offerings and deployment work.
Why this matters
The partnership pairs Anthropic’s emphasis on building safer, more reliable systems with BCG’s focus on responsible AI. Anthropic cites techniques such as Constitutional AI as part of its approach to creating helpful, honest and harmless systems. BCG will advise its customers on strategic AI use cases and assist with deploying Anthropic models, including Claude 2.
Intended use cases
According to the announcement, potential enterprise use cases for Claude include:
- knowledge management,
- market research,
- fraud detection,
- demand forecasting,
- report generation,
- business analysis.
The collaboration is positioned to help organizations apply generative AI to these areas while emphasizing safety and reliability.
Prior collaboration and internal use
Anthropic and BCG have previously worked together to help organizations understand the multiplying effects of generative AI, with recent joint activity mentioned at the United Nations. The announcement also notes that BCG has started using Claude internally to synthesize research, analyze data more quickly, and generate insights for clients.
Executive comment
Sylvain Duranton, global leader of BCG X (BCG’s technology build and design unit), said: “The large enterprises I talk with are focused on harnessing value and bottom line impact from AI, and doing that in the most effective and ethical way possible. Aligning these two aspects of AI is a challenge and the price for getting it wrong can be immense, both financially and in reputational harm. Our new collaboration with Anthropic will help deliver that alignment on ethics and effective GenAI.” Duranton added that the partners aim to set a new standard for responsible enterprise AI and to promote a “safety race to the top” for ethical AI deployment.
Next steps
Anthropic welcomed BCG and its customers to the partnership and said it looks forward to working together to roll out innovative generative AI applications safely and responsibly. The announcement did not provide specific deployment schedules or contractual details, focusing instead on the partnership’s goals and the areas where Claude may be applied.
