Bloomberg reports that Apple is rearchitecting Siri so it runs on Google Gemini, and that the assistant will receive a new user-facing implementation on iPhones.
According to the report, the revamped Siri will inhabit the Dynamic Island area and offer a swipe-down interface. It will perform AI-powered web search and present results as rich answer cards. The system will also be able to read on-device data and screen content, and it can open into a dedicated ChatGPT-style app that can route queries to external models.
The report also notes planned features such as camera-based editing and natural language shortcuts, though Bloomberg did not provide a detailed timeline for when these will become available.
How significant is this change?
Apple had promised more AI features for 2024 but had not shipped major new capabilities. Rather than relying solely on an in-house model, the company would leverage a third-party engine — Google Gemini — while keeping Siri’s interface and integration within Apple’s ecosystem.
A key practical point is that there are over 1 billion (1B+) active iPhones in use. For many users, their first exposure to conversational AI will likely be through Siri rather than a standalone app. For those users, the underlying model is less important than whether the assistant simply works well and reliably.
Takeaway
Using Google Gemini does not necessarily mean Apple is abandoning AI efforts; it suggests a pragmatic approach: Apple may prioritize deploying a sufficiently capable model tightly integrated into its platform over developing the absolute best model in-house.
(This article is based on Bloomberg’s reporting; no official statement from Apple or Google was included in the source.)
