Corporate use of artificial intelligence is spreading rapidly, but many internally run projects launched without sufficient expertise fail and cause significant problems, Kermann IT Solutions Nyrt.'s Chief Commercial Officer Bardóczy Gergely warned. To strengthen its ability to deliver safer transformations, Kermann has acquired Optimaze Consulting Kft., a specialist in robotic process automation (RPA) and generative AI solutions.
Why the acquisition?
Hungarian companies are moving out of an experimental phase and into deployment, and Kermann sees this as the right time to broaden its competencies. Kovács Zoltán, chairman of Kermann's board, expects the new business unit to account for at least 10 percent of group revenues in the medium term. Optimaze's projected revenue for the current year is HUF 250–300 million; while this is a modest share of the whole group, Kermann expects dynamic growth within its services division.
Bardóczy emphasized that many firms rely on internal resources with limited time and expertise for AI implementation. Such teams often cannot keep pace with rapid technological change and data‑security risks. Kermann intends to use Optimaze's proven specialist capabilities to provide comprehensive strategy, training and advisory support to clients.
International warning cases and industry figures
The company pointed to several international incidents as cautionary examples. Bardóczy cited a Chevrolet online chatbot case in which a user exploited a “prompt injection” to try to place a deeply discounted order, and the Air Canada incident where a customer was misled by chatbot information about bereavement fare refunds and later won a court ruling that the airline was responsible for the content on its site.
Other costly errors include an American law firm that submitted a court filing produced by generative AI which cited nonexistent cases, and the KPMG study published in October 2025 that had to be withdrawn because it contained many AI hallucinations: of 45 references only five pointed to correct sources.
Kermann and Optimaze quote industry statistics indicating that 70–80 percent of AI projects initiated in large enterprises fail, with even worse rates among small companies. They also note that 60 percent of AI deployments fail because employees are not properly trained in new tools.
What Optimaze delivers
Optimaze focuses on two main areas: RPA, which replaces rule‑based repetitive tasks with software robots, and generative AI, which creates new content from large data sets and performs interpretation‑heavy tasks. Often the two technologies complement each other, with automation preparing and feeding data to AI systems.
According to Optimaze CEO Takács Dániel, the ‘‘zero step’’ of any successful AI transformation is a thorough assessment, because many organizations still lack basic digital capabilities. Optimaze's references include an energy‑market monitoring system aggregating over a hundred data sources, intelligent assistants built on internal banking knowledge bases, and an AI solution that reduces workload for a university's student affairs office.
People, regulation and employee wellbeing
Both companies stress that beyond technical infrastructure the human factor is critical: basic IT skills must be taught before launching AI strategies and training programs. Meanwhile, the EU's recently adopted AI Act is setting clearer rules — including mandatory disclosure for generated content, bans on profiling in certain contexts, and stricter documentation of data and algorithms used.
Kermann has also launched WeGo, a three‑month workplace wellbeing program designed to support employee retention by promoting simple daily routines (for example short walks after meals or basic physical exercises) that help maintain physical and mental freshness. The company says providing this kind of program to dozens of employees costs far less than hiring and onboarding a single senior executive.
Conclusion
Kermann's acquisition of Optimaze aims to respond to growing domestic demand for safer, better‑governed AI and RPA projects by integrating specialized expertise into its portfolio. The companies advise that effective AI adoption requires external advisory support, employee training and proper technical environments so that projects deliver measurable business value.
The article was supported by Kermann IT Solutions Nyrt.
