Bosch has rolled out an artificial intelligence education programme aimed at Hungarian secondary school students. The company plans to deliver the initiative to 20 schools nationwide in the 2026/2027 academic year, with roughly 800 students expected to participate and learn the basics of responsible and effective AI use through practical exercises.
What the lessons cover
The curriculum emphasizes hands-on skills: students learn the fundamentals of effective prompt writing for AI and experiment with how clarifying questions affect the quality of responses. Sessions address common failures of generative models and teach methods to verify and critically evaluate AI-generated content.
Practical assignments form a key part of the lessons. In addition to presentation design, students work with image and video generation tools and can test AI on topics linked to their own interests, gaining direct experience of how the technology can support problem solving and creative projects.
Pilots and ongoing updates
Two pilot trainings helped shape the programme: earlier this year 40 students took part in Aszód and 60 in Szombathely. One main goal of the pilots was to incorporate student feedback into the final educational concept. Given the rapid development of AI, Bosch states the curriculum is not final; their specialists will regularly update the content and the tools demonstrated.
Real development experience in the classroom
Bosch brings personnel from multiple disciplines into schools: AI specialists, experienced development engineers and PhD students, as well as project managers and communications professionals. The intention is not merely to teach students how to use current AI applications but to impart a mindset and core competencies that remain valuable as the technology evolves.
Why this matters now
A Bosch survey conducted in spring 2025 with nearly 800 respondents aged 16–20 underlines the importance of introducing AI skills at secondary level. According to the research, 65 percent of secondary school students believe AI will be the defining technology of the coming decade. The survey also found that 84 percent plan to incorporate AI into their studies in some form, and 90 percent already consider AI-related skills important for learning.
Public perceptions among adults are rising as well: in autumn 2024, 53 percent of surveyed adults thought AI would shape the next decade; that share rose to 60 percent in 2025.
Bosch’s goal and message
"Long-term technological competitiveness cannot be separated from the knowledge of the next generation. It is essential for Hungary that young people are not only users of new technologies but also understand how they work and what they can do. Bosch can add knowledge backed by real development and engineering experience. For us this programme is both knowledge transfer and an investment so future generations are prepared for technological challenges and have up-to-date skills," said Bodó Teodóra, Director for Communications and Governmental Relations at Bosch Group in Hungary and the Adriatic region.
With practical, regularly updated materials and company experts in the classroom, Bosch aims to help establish AI competencies already at secondary level in response to growing student interest and labour-market expectations.
Source: Bosch
