Business

Chinese tech giants shift focus to enterprise AI for revenue growth

China’s major technology companies are pivoting from a consumer-focused AI race toward selling AI products to businesses as a path to sustainable revenue.

Chinese tech giants shift focus to enterprise AI for revenue growth

China’s major technology companies are increasingly turning to business-focused artificial intelligence (AI) as a route to profitable revenue streams. ByteDance — the owner of TikTok and the peer with the highest projected annual AI revenue — announced a restructure this week aimed at linking its workplace tool more closely with its flagship AI chatbot, Doubao.

Doubao and ByteDance’s approach

A Beijing-based commentator described Doubao as “by far China’s most widely used standalone AI application.” ByteDance’s reorganization is intended to strengthen integration between its corporate offerings and the consumer-facing chatbot to improve sales to enterprise customers. The company has also introduced a tiered pricing system similar to those used by Silicon Valley rivals.

Past tactics and current challenges

For years, China’s AI race prioritized market share over immediate profit: firms gave away technology, shopping vouchers and even cash to attract users. Chinese open-weight models have gained adoption around the world, yet companies remain challenged in turning technical capability into profitability.

Market impact

The lack of financial results has contributed to a fall in Chinese tech stocks in recent weeks, despite technological advances such as the release of Moonshot’s Kimi K3 model. The Wire China observed: “A sector can lead the world in capability and still be a poor place in which to seek market gains.”

Why it matters

The turn toward enterprise customers by ByteDance, Alibaba and Tencent suggests these companies are seeking more sustainable revenue models. Their shift will influence which AI products and services are developed for the corporate sector and affects how quickly the industry can translate technical progress into profitable growth.

(Source: J.D. Capelouto; with commentary from The Wire China.)