Artificial intelligence (AI) has become an integral part of daily life and increasingly contributes to the creation of online content. Generali Biztosító’s campaign, titled “Generali az AI‑vakság ellen,” highlights the risk that people may accept AI‑generated outputs uncritically because they are presented in a persuasive way. The initiative aims not to demonize the technology but to promote more mindful and careful use.
What is “AI blindness”?
The campaign draws attention to how AI systems often communicate confidently and convincingly, which can distract from evaluating the factual accuracy of their outputs. The phenomenon — where the perceived credibility of a message depends more on its rhetorical polish than on its truth — is increasingly referred to as “AI blindness.” As a result, users may stop questioning information, check sources less, and rely on ready‑made answers when making important decisions.
Elements of the campaign
A central component of Generali’s campaign is an interactive game that allows anyone to test their ability to distinguish between authentic and AI‑created content. Experience shows this is considerably harder than many expect: modern AI can produce images, videos, and texts whose quality often makes them nearly indistinguishable from real content. The game is designed both to entertain and to develop digital literacy and critical thinking skills.
Generali’s stance: use AI consciously, don’t reject it
Generali’s position is that the answer is not to reject AI. Instead, people should learn about and try the technology while ensuring it does not replace their own thinking. Kármán Dániel, head of digital transformation and design lab at Generali, said: “AI is not here to decide for us, but to support us. The goal is to learn to use it effectively while preserving the values of human thinking. We see the future in collaboration between humans and artificial intelligence.”
According to the expert, the real question is how to remain attentive, curious and critical while using AI.
Practical guidance: digital basics for AI awareness
As with learning to navigate the internet in earlier years, conscious use of AI is becoming a fundamental digital skill. Generali highlights a few practical habits that can help:
- verify important claims and information;
- do not accept everything at face value;
- remember that a quick, well‑phrased answer is not necessarily accurate or reliable.
The campaign offers tools and warnings for an online environment where distinguishing between genuine and artificially produced content is increasingly difficult. Although AI is already part of everyday life, the responsibility for deciding what to accept as true remains with people.
