Google is introducing a consumer‑facing disclosure that shows when an advertisement was created or edited using artificial intelligence (AI). The information will appear in the My Ad Center panel, which users worldwide can open by clicking the three‑dot menu or the info icon on ads seen in Google Search, YouTube and Google Discover.
Why this change?
Google notes that AI makes it easier for businesses to produce ads, place products into varied settings, and reduce costs associated with real‑world e‑commerce photography. At the same time, AI‑generated or altered imagery can be misleading if viewers are not made aware that the content is synthetic. Until now, Google required this kind of disclosure only for election ads.
How the label works
Within My Ad Center users will now see an option labeled “How this ad was made,” which will indicate if the ad was created or edited with AI. When advertisers use Google’s own generative AI advertising tools to build ads, the disclosure will be applied automatically.
If an ad was produced elsewhere, advertisers must use a new control to state whether AI was involved; Google will not independently verify those third‑party disclosures. Additionally, in some markets ads may receive an AI label to comply with local legal requirements.
Implications for users and advertisers
The update is intended to increase transparency so users can more readily identify AI‑produced creative, while advertisers must adopt the new settings if they did not use Google’s tools. Google explicitly says it will not validate outside claims about AI usage, leaving accuracy of self‑reported disclosures to advertisers.
The announcement did not specify a precise rollout date; the disclosure will appear in the My Ad Center panel that users already access from an ad’s information menu.
This article summarizes details of the feature Google announced for disclosing AI usage in advertisements.
