Higgsfield has updated its AI influencer tool to make it easier for users to place custom characters into existing videos. The company recently announced it had reached a $1 billion run rate and says it has about 30 million users.
What the characters look like
The AI-generated figures intentionally avoid perfect human likeness. Many feature geometric haircuts, elongated necks, or other exaggerated proportions that make clear they are artificial. According to a Higgsfield spokesperson speaking to Semafor, “A flawless face is the fastest way for a character to read as generic AI.” The company’s aesthetic choice leans into the uncanny rather than trying to pass the characters off as real people.
Why the approach matters
Designing recognizably artificial influencers plays to the strengths of current generative AI and is a more transparent alternative to deceptive deepfakes. Some of these generated influencers have already attracted millions of views and thousands of followers across platforms.
The technology is also being used commercially: some users are employing their AI characters to promote memecoins, indicating rapid adoption of the tool within social media and digital marketing workflows.
Summary
Higgsfield’s update lets users create distinctive, clearly artificial AI influencers and embed them into videos. With a reported $1 billion run rate and 30 million users, the company’s tool is producing influencers that quickly gain large audiences and are already being used for promotional purposes.
