Chinese company Honor has announced a change to its product branding: the existing wordmark will be retained but will be supplemented by a new symbol. The updated logo will begin appearing on future devices and marketing materials.
From smartphone maker to "AI-device ecosystem" builder
According to the company, it will no longer primarily describe itself as a maker of smartphones. Instead, Honor says it is transforming into an "AI-device ecosystem" builder, focusing on the integration of hardware and AI-powered services.
Concrete examples and timeline
Honor named the Robot Phone as one of the first tangible steps in this strategic shift; the device is planned to debut in 2026. The company also cited a humanoid robot that recently won a half-marathon for robots in Beijing as another example of its AI and robotics developments.
Brand history
Honor last changed its logo in 2018. The current announcement does not remove the wordmark but adds a new emblem intended to reflect the company’s new direction.
Why this matters
The branding and strategic change signals that Honor aims to broaden its product and service portfolio with a stronger emphasis on artificial intelligence and robotics. The planned 2026 Robot Phone and the competition-winning humanoid robot are early indicators of that shift.
