Adam Mosseri, head of Instagram, shared a recent post showing new ways users might control the platform’s personalization via the "Your Algorithm" feature. The examples demonstrate alternate interfaces for specifying which topics and types of content a user wants to see more or less of.
What the new access methods would look like
Among the examples Mosseri showed, pulling down on the Instagram feed could bring up the "Your Algorithm" menu. Another example depicted swiping up from a Reel to reveal a similar customization prompt. A third example illustrated buttons beneath each Reel that let users indicate whether they want to see more Reels like that or fewer.
Deployment and testing status
Instagram launched "Your Algorithm" last year and has been rolling it out to more parts of the app since. Mosseri said: “We want to evolve Your Algorithm from a setting to something that feels central to your experience on Instagram.” He also cautioned: “Some of this is testing now, some is coming soon, some might not work.” That indicates some of the shown ideas are in active testing, others may arrive in the near future, and some may never be implemented.
User feedback
Top comments on Mosseri’s post repeatedly requested a simpler control: prioritizing people they follow. As one user commented, “WE JUST WANT OUR ALGORITHM TO SHOW THE PPL WE FOLLOW.” This underscores that many users primarily want the algorithm to surface content from accounts they already follow.
Why this matters
Making personalization controls more prominent and easier to access could let users more directly shape the mix of posts and Reels they see, potentially improving transparency and satisfaction. However, the features shown are still experimental, and the exact rollout timetable remains uncertain.
Brief summary
Mosseri previewed alternate ways to access Instagram’s "Your Algorithm": pulling down the feed, swiping up on Reels, and quick buttons under Reels. The ideas are in testing or planned rollout, while many users continue to ask for clearer control to prioritize accounts they follow.
