Meta has introduced Meta One, a paid subscription service that brings more than 50 new features to users of Instagram, Facebook and WhatsApp. During a phased rollout the company says the service has already reached about 15 million subscribers and trial users.
What the service offers
Meta One covers tools for content creation, audience reach and business operations. There are app-specific packages — for example WhatsApp Plus and Instagram Plus — as well as bundled plans that add more advanced AI capabilities. Subscriptions aimed at creators and businesses include professional features such as verification, detailed analytics and priority customer support across Meta's social media platforms.
Pricing
According to Meta, app-specific packages start at $2.99 per month. Individual plans are priced at $7.99 per month, while premium creator and business tiers cost $14.99 per month.
What remains free
Meta said core functions and basic AI access will remain free for all users. The company also stated it will continue to expand Meta One with additional AI-based tools and features intended to support marketing, operations and content optimization for small businesses and creators.
Availability and future rollout
Meta said the offering is being rolled out gradually. It plans to extend Meta One functionality to its Edits video-editing app and to the company's smart glasses products in the near future.
Business rationale
The subscription push is intended to diversify Meta’s revenue mix and generate direct consumer and business revenue beyond digital advertising. The company reported earlier this year that its family of apps averaged roughly 3.6 billion daily active users.
This article is based on a Reuters report. An AI assistant contributed to the preparation of the text; a journalist edited and verified the final content.
