Tools

Meta launches 'Pocket' app for simple AI-driven game creation

Meta has quietly released Pocket, an app that lets users create simple interactive games by instructing an AI via text—an approach called “vibe coding.” The app builds on Meta’s acquisition of the game-focused platform Gizmo earlier this year and was first spotted publicly on June 29 in the Android Play Store.

Meta launches 'Pocket' app for simple AI-driven game creation

Meta has quietly released a new app called Pocket that enables users to create simple interactive games using artificial intelligence. According to TechCrunch, games are produced via a method known as “vibe coding,” where the user provides text instructions and the AI generates the game based on that description.

What Pocket looks like

Available screenshots and reports indicate Pocket shares several features with Gizmo, a platform focused on game creation that Meta acquired earlier this year. The app includes a feed where users can discover and try games made by others, effectively serving as a social layer for sharing and exploring user-created games.

Meta’s acquisition of Gizmo earlier this year paved the way for Pocket’s launch, leveraging Gizmo’s existing technology and focus.

Discovery and rollout

Meta did not broadly announce Pocket’s launch. The app was first spotted by Alessandro Paluzzi, who frequently uncovers new apps and hidden features. TechCrunch notes Paluzzi was not the very first discoverer: Pocket was listed in the Android Google Play Store on June 29. There is currently no sign of an iPhone version.

Why it matters

Pocket reduces the barrier to entry for game creation by removing the need to write code; users can create interactive experiences by describing them in text. This could expand participation in user-generated interactive content and foster a community around quick, AI-assisted game creation.

The launch also fits into Meta’s broader push into artificial intelligence and related infrastructure; the company has been increasing investments in AI and has shown interest in cloud services that support these technologies.

Summary

Pocket is a quietly introduced Meta app that uses vibe coding to let users generate simple games via text prompts. It was listed on the Play Store on June 29 and builds on the Gizmo acquisition earlier this year; an iOS version has not been observed.