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Meta’s Muse Gains Traction as OpenAI and Anthropic Roll Out New Models

Meta’s consumer AI agent Muse is reportedly surpassing early ChatGPT engagement and is being prepared for integration into smart glasses and a small Tamagotchi‑style device.

Meta’s Muse Gains Traction as OpenAI and Anthropic Roll Out New Models

This week saw several notable AI releases: Anthropic rolled out Opus 5.5, and roughly 90 minutes later OpenAI announced updates to its GPT‑6 model. Yet the spotlight in coverage shifted to Meta, where the company’s personal AI agent Muse is reportedly outpacing ChatGPT’s early engagement numbers.

Why this matters

Reports indicate Meta is preparing Muse for use in consumer hardware: planned integrations include smart glasses and a very small, Tamagotchi‑style device. Wider deployment of Muse could change how people access personalized AI in everyday life, increasing the importance of platform reach and device partnerships for companies building on top of these technologies.

Discussion on TechCrunch’s Equity podcast

On TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Sean O’Kane discussed Meta’s consumer AI strategy and its implications for startups. Other topics covered in the episode included:

  • a16z’s Horowitz Andreessen Academy and its aim to create a new path for aspiring founders, with the hosts noting parallels to the Thiel Fellowship and Silicon Valley’s long-running skepticism of traditional college pathways;
  • Oura’s $2.2 billion IPO, which the podcast framed more as a liquidity event for existing shareholders than as a major capital raise for the company;
  • Ema’s $77 million funding round to sell teams of AI agents that automate HR, IT, and finance workflows, with Google and Microsoft listed among its early enterprise customers.

Implications for startups and the market

Meta’s aggressive consumer‑oriented push and the potentially rapid adoption of Muse pose strategic challenges for smaller companies building complementary services or devices. Meanwhile, simultaneous model updates from Anthropic and OpenAI intensify competition across the field. Ultimately, winners will be determined by product adoption, ecosystem integration, and the ability to capture user attention on preferred devices.

Summary

The week’s product and model announcements — Anthropic’s Opus 5.5, OpenAI’s GPT‑6 updates, and reports of Muse’s fast start — underscore that consumer AI and hardware integration remain central battlegrounds. The Equity podcast unpacked these developments alongside investment moves that are likely to shape the next phase of innovation in the space.