OpenAI will roll out ChatGPT Ads to 31 European countries next week, six months after beginning ad tests in the United States. The expansion includes markets such as Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands and Austria.
How advertisers will access the product
At launch, advertisers will place ChatGPT Ads through the OpenAI Ads Solutions team, agency partners and technology partners. Self-service access via Ads Manager is planned for later this summer. According to OpenAI, tens of thousands of marketers have already advertised on ChatGPT during the past six months, and the company is iterating on the platform based on business and user feedback.
Which users will see ads
Ads will be shown only to users on the ChatGPT Free and Go plans; Pro, Plus and Enterprise subscribers will remain ad-free. OpenAI states that advertising revenue helps support free and low-cost access to ChatGPT as part of its mission to broaden access to advanced AI.
Why advertisers may value ChatGPT Ads
OpenAI highlights that people use ChatGPT with concrete goals — for example planning a trip, choosing business software, furnishing a home or learning a new hobby — and typically describe their objectives, preferences and constraints rather than entering a few keywords. ChatGPT Ads are designed to let marketers appear across the customer journey while users explore options, compare choices and make decisions.
Privacy, labeling and control
Protecting user trust is central to OpenAI’s advertising approach. The company says conversations remain private from advertisers and customer data is never sold. Ads will be clearly labeled and separated from ChatGPT’s responses, and advertising will not influence the model’s answers. Users will also retain control over ad personalization, and can opt for paid, ad-free plans if they prefer not to see ads.
Ongoing development and next steps
OpenAI notes significant progress in six months but characterizes the product as still early in its development. As the company expands into new markets, it plans to introduce new formats, optimization tools and measurement solutions while maintaining focus on broadening access to AI and protecting user trust.
How to get started
Businesses interested in advertising on ChatGPT can sign up at ads.openai.com and work with OpenAI’s Ads Solutions team or its partners to begin placing ads.
This expansion to 31 European markets is OpenAI’s largest to date, following a February pilot in the United States and subsequent rollouts to eight additional markets over the past six months.
