OpenAI announced that, six months after launching ads in the United States, it is expanding ChatGPT advertising to 31 European countries. As a result, users in Hungary who use the free tier or the lower-cost "Go" plan will now see advertisements during their conversations with the chatbot.
Who manages the ads and when will self-serve be available?
According to the company, ad operations will initially be handled by OpenAI’s in-house advertising team together with agency and technology partners. A self-serve ad manager is planned to become available later; OpenAI says this will be released within this quarter.
How will ads appear?
OpenAI emphasizes that ads shown inside ChatGPT will be clearly labeled and visually separated from the chatbot’s replies. The company states that the ads do not affect the content of the chatbot’s answers.
Ads are expected to appear at the bottom of responses. For example, if a user discusses coffee or coffee machines with ChatGPT, they are likely to see an advertisement related to that topic.
Who is excluded from the ads?
ChatGPT Plus and ChatGPT Pro subscribers will not see ads, nor will users on educational plans.
Why this matters
The expansion signals a commercial shift in how the service is monetized in Europe: free and lower-tier plans will generate ad revenue, while paid subscriptions continue to offer an ad-free experience. The forthcoming self-serve ad manager could give advertisers more control and flexibility in running campaigns within ChatGPT.
