Perplexity, the US-based AI company founded in 2022, will reveal its new visual identity for the first time in Budapest at the POV Budapest design conference. The announcement and live reveal will take place at the Nemzeti Táncszínház, the event’s organizers told Forbes.hu.
Founded by Aravind Srinivas (formerly of OpenAI, Google, DeepMind), Perplexity develops AI-based search engines that combine multiple models to answer users’ questions while citing sources in footnotes. According to its most recent valuation, the company is worth about $20 billion, and it has raised nearly $2 billion from investors including Softbank and Nvidia.
Perplexity’s design team created the new visual identity using the company’s own AI tools and will present the redesign on the conference main stage.
POV Budapest: context and program
POV Budapest was founded by Czél Mátyás (CM.Supply) and Mátyás Boldizsár (Comet). This year marks the conference’s third edition; the organizers’ previous two events were sold out and attracted nearly 800 attendees in total. The 2026 POV Budapest will take place from September 16 to 20, 2026.
The five-day program includes main-stage talks, workshops, guided design walks, pop-up exhibitions, a curated design map and after-parties across the city. In past editions Pentagram unveiled PayPal’s new visual identity on the POV stage, and OpenAI’s design team appeared there as its sole European engagement.
The organizers say the conference offers a “bit of the West” in Hungary and aims this year to open up the design toolbox and showcase a broader spectrum of methods available to practitioners.
International guests and highlights
Alongside Perplexity, the program will host several international figures: David Robert, former head of human–robot interaction at Boston Dynamics, who helped shape the behavior and personalities of Atlas and Spot robots; and Stockholm Design Lab, the studio known for work including the Nobel Prize visual identity.
Controversies around Perplexity
Perplexity’s relationship with the press has been contentious at times. Several outlets, including the American Forbes, criticized the company for using paid content without permission and for disregarding established protocols when republishing material. Aravind Srinivas later acknowledged that some republishing features were still "immature" and said Perplexity was addressing them based on feedback. The company has also faced accusations in connection with phishing-related matters, which it has denied on each occasion.
