On Tuesday, Pinterest introduced a new feature called Beauty Guides that uses artificial intelligence to convert users' saved beauty-related Pins — such as hair and nail inspiration — into actionable plans suitable for taking to a salon.
How it works
Beauty Guides are powered by Pinterest’s visual intelligence and generative AI technology, Pinterest Intelligence. The feature translates the visual content of Pins into stylist- and nail-artist-friendly terms and phrases that casual users might not know, examples cited include “balayage,” “root melt,” and “almond nails.”
Within the app, the guides appear when a user taps the “Get the Guide” button. The guide then lays out what to specifically ask for to achieve a similar look, the estimated time each step may require, an expected price range, and maintenance requirements — for example how often trims, toning, or touch-ups may be needed.
Why it matters
Beauty Guides offer a small but practical way to introduce AI into routine activities by enhancing a common behaviour: bringing an inspiration photo to a stylist. Having the correct terminology and practical details at hand can simplify conversations with professionals and help users make more informed choices before their appointment.
Cost estimates in the guides can also aid planning; Pinterest notes that procedures like balayage can run into the hundreds of dollars, information many users will likely want in advance.
Launch scope
At launch, the feature supports Pins related to hairstyle, color, nail shape, and finish. Pinterest positions Beauty Guides as a tool to narrow the gap between visual inspiration and real-world execution without requiring users to change their existing workflow.
