Portfolio will hold the AI & Digital Transformation 2026 conference on November 26, 2026, at the Budapest Marriott Hotel. The event focuses on practical business uses of artificial intelligence, addressing questions from strategic decision-making to cybersecurity risks and offering hands-on examples for practitioners.
Why the event matters
Beyond general digitalization, the AI revolution and the rise of agentic AI are reshaping business fundamentals. Autonomous AI agents and enterprise AI solutions promise substantial efficiency gains while also challenging core business models. The conference aims to help participants understand how to adapt organizations and extract business value from AI.
Main program blocks and topics
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I — AI strategy in the live business environment (morning): senior executives and AI-driven challengers share experiences. Key topics include shedding organizational and IT legacy that slow down transformation, end-to-end enterprise AI transformation, routes to ROI, and accelerating human-centered digital change. A panel discussion on organizations rethought for the AI era concludes the session.
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II/A — AI transformation in production business environments: explores whether companies can finally move out of the pilot purgatory. AI experts and innovation leaders will present business outcomes, dead ends and lessons learned, and discuss how an AI-driven company is rebuilt. A roundtable will assess Hungary’s position in the AI revolution.
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II/B — Technology Deep Dive: showcases concrete use cases and case studies from multiple industries that apply AI to everyday business challenges, aimed at inspiring participants’ own projects.
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III/A — How my AI agent will not run amok: examines the risky or seemingly risky areas of AI application. Live debates will cover whether mandatory kill-switch mechanisms are needed, who stands to benefit most from the AI revolution, practical implications of the EU AI Act, and cyber risks of the era. The session ends with a roundtable on balancing business objectives and security risks.
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III/B — Workshop: GEO (Generative Engine Optimization): explains how a company can become visible to AI models. As more users turn to AI for product and service discovery, GEO gains importance; the interactive workshop digs into technical details on how to become a preferred result for AI-driven systems.
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IV/A — Interactive Workshop: Technology vs. people: addresses why AI projects fail in practice, often due to organizational issues—lack of readiness, poorly defined goals, internal resistance or insufficient collaboration—rather than technology. The workshop uses practical examples to show how to treat AI adoption as organizational transformation rather than merely an IT project.
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IV/B — Interactive Workshop: Agentic AI in practice: offers a live demonstration of solving a real business problem with a purpose-built AI agent. Participants see step-by-step how to design, configure and integrate an agent that makes autonomous decisions and automates workflows, providing immediately applicable practical knowledge.
Who should attend
The event is recommended for large enterprises and SMEs aiming to scale their digital capabilities, IT vendors seeking competitive insight, consultants, regulators engaging with market developments, and anyone interested in expanding their professional network and hearing first-hand business lessons from AI deployments.
Registration and additional information
Registration is required; program details and sign-up information are available via the organizer, Portfolio. Event date and venue: November 26, 2026 — Budapest Marriott Hotel.
The cover image is illustrative. An AI assistant contributed to preparing this article; the final content was edited and verified by our journalist.
Tags: conference, SME, technology, artificial intelligence, digitalization, digital transformation, workshop, ai, generative AI, AI agent
