Spotify has started rolling out a feature called Taste Profile to Premium subscribers in the United States. The tool shows users how Spotify models their tastes across music, podcasts and audiobooks, and allows them to request adjustments to the signals that shape the app’s Home feed using natural language.
What the feature does
Taste Profile reveals the factors Spotify uses to decide what to suggest to a user — including placements in Discover Weekly, Made for You recommendations and the annual Spotify Wrapped review. Users can ask for more variety, request more or less of a particular genre, artist or overall vibe, or make broader changes to the kinds of content the platform suggests.
The feature can also be used to remove recommendations that stem from regular but undesired listening habits, such as sleep sounds played at night or music a teenager streams from a parent’s account.
Context and prior controls
Spotify previously allowed users to exclude individual tracks or playlists from influencing recommendations, and more recently added a toggle to prevent kids’ music from affecting parents’ suggestions. Taste Profile expands that control by letting users edit the profile that feeds the recommendation algorithm itself, rather than only excluding specific items.
Rollout details
Taste Profile was first unveiled in March at the SXSW conference in Austin by Spotify co‑CEO Gustav Söderström and initially launched in beta in New Zealand. The company has now made the beta available in its largest market for traffic and revenue, the United States, for Premium listeners aged 18 and older.
To access Taste Profile on the Spotify mobile app, tap your profile picture, scroll down and select Taste Profile. The interface shows how Spotify currently interprets your taste across music, podcasts and audiobooks. Under the "Tell us more" section you can type what you want to adjust; Spotify says changes should be reflected on the app’s Home Page after a few hours.
Technical notes and limitations
Taste Profile is powered by Spotify’s AI and effectively gives users some control over the inputs to the company’s recommendation engine. The feature remains in beta and Spotify has not provided a timeline for a wider release.
Why this matters
Because algorithmic recommendations are central to Spotify’s product experience and business model, giving users a direct way to influence how those recommendations are generated could reduce overly homogeneous suggestions and let listeners shape their discovery more actively.
Summary
Taste Profile is now available in beta for U.S. Spotify Premium subscribers aged 18 and up. Introduced at SXSW in March and previously tested in New Zealand, the feature lets users view and edit the profile that drives recommendations using natural language commands; a broader rollout date has not been announced.
