On 26 May 2026, a few days before Budapest hosts the UEFA Champions League final, "The Science of Football" conference will take place at the Marriott Hotel in Budapest. The event is organized jointly by Corvinus University and Portfolio.
Aim of the event
The conference frames football not merely as a sport but as a force shaping business, technology and society. Sessions explore how data, innovation and strategic thinking are transforming the football industry, and how insights developed in football can be transferred into the wider business world.
Participants and stakeholders
Representatives of UEFA and the Hungarian Football Federation (MLSZ) will be present, alongside senior figures from leading companies and the Hungarian business sector. Organizers say the event brings together leaders from sport, business and science.
Key topics
- Performance analysis and artificial intelligence
- Fan experience and business models
- Data-driven decision-making
- Digitalisation and data analytics
- Football as a force shaping economic and social processes
The programme highlights that football has become a dynamic field for knowledge and innovation, and outlines potential opportunities for data-driven strategy and business leadership.
Networking and practical takeaways
Informal networking is given a prominent role, offering attendees chances to expand professional contacts. Participants will also learn how methods and data accumulated within the football industry can be adapted to create business innovation.
Who should attend
The conference is aimed at decision-makers, professionals and leaders, as well as those interested in the football industry, alumni of Corvinus University, data and analytics specialists, and anyone seeking business networking opportunities.
Registration and further information
Registration is available on the conference website, which also lists the speakers and provides additional details. The organizers present the event as an opportunity where the science of football meets business innovation.
(Cover image for illustration.)
