OpenAI has launched Businesses in ChatGPT in beta, a set of features designed to help companies connect with the roughly 1.2 billion people who use ChatGPT each week. The initial offering includes Business Hub, where businesses can claim and manage their presence in ChatGPT, and Business Agents, interactive assistants that eligible ecommerce and online service businesses in the United States can build to talk with customers.
Business Hub: claim profiles, manage product data, view insights
Through Business Hub, a company can claim its organization in ChatGPT and, once verified, update key details and add self-service product feeds that include pricing and availability. This provides businesses a direct way to supply ChatGPT with up-to-date information so users can explore products and services using accurate data.
Any eligible business operating in a location where ChatGPT is available can claim its listing via Business Hub. Existing OpenAI Enterprise customers and advertisers can coordinate with their OpenAI representative to claim their business. Shopify merchants can connect their store from Business Hub or from the Shopify admin to simplify verification; eligible Shopify merchant products are already integrated into ChatGPT through the Shopify Catalog.
Aggregated engagement insights and privacy protections
Business Hub offers aggregated insights about how people interact with a business on ChatGPT, including counts of mentions and website clicks. It also surfaces discovery topics — common themes across conversations where a business’s website is cited — which can help companies understand how they are represented and identify opportunities to improve the information they provide.
OpenAI says these insights are designed to protect user privacy: it does not share users’ conversations or Business Agent chats with businesses. The insights are aggregated and only available when there are enough conversations or interactions to meet certain thresholds.
Business Agent: conversational assistance built by businesses
After claiming their business, eligible organizations can build, test, and launch a Business Agent. When a business appears in a model response, users can click through to the business’s ChatGPT profile. If a Business Agent is available, customers may start a separate conversation with the business to explore offerings and ask follow-up questions — for example, comparing features between two products to determine which better fits their needs.
The Business Agent conversation is clearly labeled and kept separate from the user’s original ChatGPT conversation and from ChatGPT’s independent answers, enabling a more personalized interaction that helps customers decide if a product or service is right for them.
Sponsored agents and ChatGPT Ads
Businesses can sponsor their Business Agent and use it as the destination for ChatGPT Ads to reach additional potential customers. Sponsored placements are explicitly labeled and distinguished from regular ChatGPT responses.
Availability and future plans
Business Agents are initially available to eligible ecommerce and online service businesses in the United States. OpenAI frames this launch as an early step toward deeper integration of businesses into ChatGPT, starting with foundational elements: accurate business information, actionable insights, and conversational tools that aid decision-making. Over time, OpenAI plans to expand Businesses in ChatGPT and Business Agents to more markets and business categories and to develop tools for organizations with more complex needs.
As the platform evolves, OpenAI will explore additional ways for businesses to connect with customers directly or via agents within ChatGPT and beyond, with the stated aim of making ChatGPT more useful for people making decisions and giving businesses new opportunities to participate and grow.
For more information and to claim a business in ChatGPT, visit the Business Hub.
