IndustryKPMG CEO: adaptability and AI collaboration are the workforce's future valueRózsai Rezső, CEO of KPMG Magyarország, tells UNI in&out 2025 Nyár that the firm prioritizes hireability and learning agility over top grades.2 min read
IndustryTwo-speed AI Adoption in Hungary: Services Advance Quickly, Industry and Construction LagAccording to a GKI survey of 390 companies conducted in July 2025, the spread of artificial intelligence (AI) in Hungary varies significantly by sector.3 min read
IndustryPwC survey: cybersecurity investments are prioritizing AI over the next yearPwC's 2026 Global Digital Trust Insights survey finds that organizations plan to allocate the largest share of cybersecurity resources to artificial intelligence (36%) in the next 12 months, ahead of cloud security (34%), network security (28%) and data protection (26%).4 min read
IndustryPreparing Companies for Audits When Deploying AI SystemsAs AI is integrated across finance, compliance, IT and other business functions, organizations must be ready to explain and demonstrate how these systems are governed, tested and controlled during audits and certification processes.5 min read
IndustryHungary's AI readiness improves in 2025 but public concern and distrust growPwC Magyarország prepared the 2025 AI Readiness Index on behalf of Publicis Groupe Hungary, which was presented at the AI Summit; the survey was conducted in July 2025 with 2,380 internet users.3 min read
IndustryHow AI Governance Builds Trust and Reduces Business RiskPwC experts, in the framework of the Trust in AI series and the Responsible AI Insights knowledge base, examine how AI governance frameworks can help build corporate trust.3 min read
IndustryGKI survey finds AI mainly used for information search at workplacesA GKI survey of 1,000 people conducted in July shows that 36% use AI at least moderately often at work, while 42% use it privately.2 min read
IndustryGKI: Trust could drive AI uptake in HungaryGKI Gazdaságkutató surveyed a representative sample of 1,000 people in July about the public's trust in artificial intelligence.2 min read
IndustryKPMG 2025: Integrating AI and Human-Centred Practice in the Front OfficeKPMG's 2025 study Future of Front Office argues that leading companies combine generative and agentic AI with organisation-wide customer-centric practices rather than treating technology as a standalone solution.3 min read
IndustryPwC: AI could add up to 15 percentage points to global GDP by 2035, climate risks may cut growthPwC's new "Value in Motion" study finds that artificial intelligence could raise global GDP by up to 15 percentage points by 2035 — roughly an extra one percentage point in annual growth over the next decade.3 min read
IndustryAI and Sustainability Reshape How Major Sports Events Are RunAdvances in artificial intelligence are transforming performance analysis, fan broadcasts and content production across sport, yet a PwC survey finds most industry players lack an AI strategy.4 min read
IndustryMajority of CEOs Expect Growth and GenAI-Driven Transformation, but Risks PersistNearly 60% of CEOs forecast faster global economic growth over the next year and 42% plan to increase headcount, according to PwC’s 28th Annual Global CEO Survey announced at the World Economic Forum in Davos.4 min read