Open social network Bluesky announced at TechCrunch Disrupt 2026 (on Thursday) that it is extending its experimental Attie platform to let creators produce websites, quizzes, games, polls and other interactive experiences.
What Attie is and what’s new
Attie originally provided AI-powered tools for crafting custom social feeds. With the newly added creation features, Bluesky aims to enable everyday users — not only software developers — to build interactive social experiences. The items created with Attie will operate on the same AT Protocol (ATProto) that powers Bluesky and other decentralized social apps within the decentralized social web, known as the Atmosphere.
Executive comments
Bluesky CEO Toni Schneider discussed the expansion during an interview at Disrupt: “We’re adding a feature to our Attie product that allows you to build sites and social experiences again for a group of people. So think of it as … social vibe coding or vibe coding for your community.” Schneider said that while vibe coding today tends to be a single-user experience, the new product enables building together or for groups.
Bluesky COO Rose Wang highlighted distribution as a key advantage: “Everybody is building … But the big question is: Who’s using the thing you’re building, because we haven’t solved that problem with distribution. What makes Attie so interesting is that it comes with the Bluesky distribution, so it doesn’t stand alone.”
Identity, AI models and distribution
Content created in Attie is tied to the creator’s ATProto identity. The platform will recommend project ideas based on users’ public Bluesky profiles. Creators can bring their own AI model or choose open-weight options, and the resulting sites and games can leverage Bluesky’s broader audience, providing built-in distribution that many standalone creation tools lack.
Network size, engagement and roadmap
Bluesky’s network counts 47 million registered users, although engagement has declined, with some early testers returning to X. Beyond serving as a testing ground for AI-driven features, Attie is part of Bluesky’s strategy to revive activity by focusing on developers and communities in the coming months.
Schneider also said the protocol will add support for private data, a top request from developers. Private data support is currently in alpha testing, with plans for a rollout by the end of the year.
“There should be lots and lots of these fun, small social experiences for your friends,” Schneider said, describing the kinds of projects Attie is intended to enable. “We don’t all have to go communicate with the entire world all the time.”
