ATV Big Air Tour runs nearly 26 events across the United States during a short season from May to November, featuring 75-foot jumps, roaring engines and family-oriented live action. Co-founders Larissa Guetter and Derek Guetter manage travel, riders, equipment, merchandise, marketing and family life as they move from one community to the next.
Why they automated
As the business scaled, the day-to-day workload outgrew what a two-person team could easily handle. Larissa was manually fact-checking roughly 30 online publications every day to correct event listing errors—a task that consumed about one full workday each week.
Introducing ChatGPT Work and its effects
The team implemented ChatGPT Work to automate reporting and workflows:
- A scheduled morning briefing monitors Larissa’s priority sources, detects inconsistencies and surfaces event listings she didn’t previously know about.
- The system suggests the correct contacts at publications and drafts correction emails that Larissa can review and send within minutes.
Larissa said: “ChatGPT Work runs this report for me every morning. It finds all the inconsistencies all the way across the internet, so I can ensure all of this information is correct.” The workflow reduced total weekly review time from about 8 hours to 1 hour.
Merchandise: from photos to reorder recommendations in minutes
Inventory and reorder planning had been highly manual. Larissa uploaded photos of ATV Big Air Tour merchandise into ChatGPT Work. The service:
- organized the inventory,
- created a spreadsheet and a visual inventory website,
- generated reorder recommendations in under 15 minutes.
“I’m still in shock at how painless this process is now. I used to dread it before!” Larissa said. After her adjustments, she sent the final order to the supplier; the entire inventory-to-reorder workflow shrank from two–three days to two–three hours.
Being discoverable to AI-powered search
Because families may use Google, ChatGPT or other AI assistants to find events and tickets, Larissa set up a daily ChatGPT Work automation focused on answer engine optimization (AEO). Each day the tool audits ATV Big Air Tour’s website to check that key information—event dates, locations and ticket details—is clearly structured so AI search tools and assistants can surface it.
One audit found that about 90% of the site’s FAQs could not be retrieved by ChatGPT; the tool not only flagged the issue but also recommended fixes.
Measurable result: surge in OpenAI search and user-bot hits
Website analytics showed OpenAI search and user-bot hits rising from 183 to 2,421 across consecutive 30-day periods, a 1,223% month-over-month increase. Larissa filtered the data to exclude training bots and other AI platforms.
Why it matters
For ATV Big Air Tour, ChatGPT Work converted business-critical tasks that once took days into automated workflows Larissa can run in minutes. Weekly reviews and automated audits help keep event information accurate before it reaches fans, inventory planning is dramatically faster, and the site’s optimization for AI discovery is maintained. As a result, Larissa has more time to develop the show and engage with families.
Closing note
The experience of this two-person leadership team illustrates how targeted automation and AEO monitoring can deliver tangible time savings and improved online discoverability for small businesses without adding staff. Larissa also participated in a webinar that demonstrates how ChatGPT Work supports small business needs.
