Idris Elba, the British actor, has launched a one-year training and production programme that integrates artificial intelligence for filmmakers across Africa through his Akuna Group. The initiative is backed by $1 million from Google, and applications are open to filmmakers living in Ghana, Kenya, Nigeria, Sierra Leone, or South Africa.
What the programme offers
The course combines practical training with production work and focuses on the use of AI tools in media and entertainment. Participants retain full ownership of the films they produce. Applicants are expected to have reliable internet access and consistent electricity to take part.
Why the programme was launched
The project is part of a wider effort by Idris Elba to develop creative industries across the African continent; his parents were from Ghana and Sierra Leone. The programme aims to expand creative possibilities through AI and to help mitigate cost disadvantages that often hinder projects where funding is limited.
Challenges and reservations
There is some skepticism about AI in parts of Hollywood, even as interest in AI-driven media grows in Africa. Practical infrastructure issues remain a significant barrier: limited broadband and unreliable power supply can prevent creators from using AI tools effectively. An AI-generated Yoruba-language film released this month failed to meet expectations after the host's servers were overwhelmed during its premiere, illustrating such technical limits.
Conclusion
Supported by Google funding and led by Akuna Group, the programme could provide African filmmakers with new AI-enabled creative options and help reduce production costs, but its impact will depend on participants' access to stable internet and power. The initiative reflects both local development goals and broader technological trends, while highlighting persistent infrastructure challenges for creators on the continent.
