Meta has unveiled Muse, a personal artificial intelligence assistant that the company says can do more than answer questions: it can perform tasks on behalf of users. According to Meta, Muse operates like a computer on Meta’s servers that, with the user’s permission, can connect to and act on email, calendar and health information.
The announcement described Muse as capable of responding to commands and carrying out actions similar to what developers accomplish when they use tools such as ChatGPT or Claude Code for coding tasks. In its press release the company repeatedly highlighted data security — the word “secure” appeared 11 times — signaling that Meta is foregrounding privacy and protection in the rollout.
Meta noted that it has 3.6 billion daily users; if the company can persuade a significant portion of those users to adopt Muse, the product could shift AI from a question-and-answer utility toward a consumer-facing assistant that performs concrete actions. Adoption is not guaranteed, however: even well-established competitors have struggled to popularize comparable consumer AI tools. The article points out that Google’s consumer-oriented Gemini Spark has not caught on widely.
The announcement was made on Tuesday. Ultimately, Muse targets users willing to allow deeper access to personal data in exchange for practical assistance, and the critical open question remains whether users will trust Meta to handle such sensitive information.
(Reporting based on Reed Albergotti.)
