Meta’s new agentic AI app Muse launched on Tuesday and has already registered more than 83,000 downloads on iOS in the United States, according to market intelligence firm Sensor Tower. Those downloads pushed Muse to the No. 2 position on the App Store Top Charts in the U.S., although its early pace is slower than some previous Meta app debuts.
How Muse compares to prior launches
Sensor Tower’s figures show Muse trailing other recent Meta launches. For example, Threads logged over 4.3 million U.S. downloads on its first day, and the Meta AI app had 108,000 U.S. downloads at debut. ChatGPT surpassed half a million installs in the U.S. in under a week after its arrival — roughly a 83,300 daily average if distributed evenly — a cadence Muse took about twice as long to reach.
Platform differences and uncounted channels
Muse is currently limited to the United States on iOS; downloads from its web and WhatsApp offerings are not included in these iOS estimates. On Android, Muse is performing less well: it sits at No. 338 in the Productivity category on Google Play, and Android download numbers have not yet been reported.
Why the Muse launch matters
Meta views Muse as one of its larger bets on consumer-facing agentic AI — agents that act to accomplish tasks on users’ behalf. The company’s pivot to agents is a strategic play comparable in ambition to its earlier rebrand from Facebook to Meta.
Competition from startups and tech incumbents
Meta faces competition across the agent space from Google’s Gemini Spark, Anthropic’s Claude Cowork, and startups such as Instinct. Instinct — an SMS-based agent — was recently valued at $2.5 billion and now reportedly has $350 million in funding. The startup has been adding features rapidly: this week it issued email addresses to all users, announced a system for agents to communicate with friends’ agents (a kind of emergent social graph), integrated with Stripe and 1Password, and introduced a location-sharing capability to enable actions requiring a user’s current location. Despite noted security concerns and a permissive privacy policy, some Silicon Valley insiders praise Instinct’s capabilities.
Reputation and timing factors
Timing may also affect Muse’s debut trajectory: the app arrived only days after Meta agreed to an $18 billion multistate settlement related to social media consumer harms. The company has faced multiple data scandals and enforcement actions, including fines from the U.S. Federal Trade Commission, factors that could influence user trust for an app that requests broader access to personal data.
Bottom line
Early iOS download figures make Muse an app worth watching: the launch has delivered meaningful downloads and a near-top App Store ranking, but the pace lags certain recent debuts and faces stiff competition. Monitoring cross-platform adoption, feature rollouts, and privacy/security responses over the coming weeks will clarify whether Muse can scale to meet Meta’s agent-focused ambitions.
