Spotify has introduced a new feature called Running Mode that uses artificial intelligence to create personalized playlists for running. The tool combines a user’s movement goals, musical preferences and song tempo to assemble a tailored set of tracks.
How it works and the underlying technology
According to Spotify, the aim of Running Mode is to reduce the time users spend selecting suitable music so they can focus more on exercise. The feature is powered by AI and builds on last year’s prompted playlist functionality, which composes playlists based on text instructions.
Access and availability
- Running Mode requires a Spotify Premium subscription and is not available on the free tier.
- To try the feature, users must open the Fitness hub that Spotify introduced in April of this year, a detail highlighted by The Verge.
- The feature is being rolled out initially in a few regions: the United States, Sweden, New Zealand, Australia and the United Kingdom.
Spotify has not provided specific rollout dates for other countries; the announcement suggests the company may extend availability to additional markets over time.
Why it matters
Running Mode continues the trend of streaming services offering more AI-driven tools for personalization. The feature should be particularly useful for runners who want their music automatically matched to their pace and fitness goals, reducing the need for manual playlist curation.
Spotify did not include detailed technical or commercial metrics in the announcement; the company may share further information when Running Mode reaches additional regions.
