Elon Musk, chief executive officer of Tesla, announced on X on Monday that the company will stop producing the Cybertruck in about eight months. Musk said Tesla will try to build as many Cybertrucks as possible before production ends, but that the company "will have to return deposits for a lot of people."
Musk insisted the Cybertruck itself was not unprofitable, and framed the decision as one of opportunity cost: the complexity of continuing Cybertruck production is outweighed by the value of increasing incremental Cybercab output. In practice, Tesla plans to repurpose the factory space and resources allocated to the Cybertruck to produce Cybercab robotaxis, which Musk said last week would include more two‑seat Cybercab models.
Early expectations vs. actual sales
The first Cybertrucks were delivered to customers in late 2023, at a time when the model was seen by some as a potential breakout product for Tesla. Elon Musk has said reservations for the vehicle grew to about 1 million, and he had previously predicted annual sales of around 250,000 units.
Those reservation numbers did not fully translate into completed sales. Tesla does not report Cybertruck sales separately, but industry experts estimate that roughly 71,000 Cybertrucks have been sold since the first deliveries in November 2023.
Purchases by Musk‑linked companies
A notable share of Cybertruck purchases came from companies in Elon Musk’s broader business network. According to SpaceX’s S‑1 registration statement filed ahead of its IPO, SpaceX (now referred to in the article as SpaceXSI), where Musk is CEO and the largest shareholder, bought $131 million worth of Cybertrucks from Tesla in 2025. Another Musk‑related firm, xAI, purchased $430 million worth of Tesla Megapacks for its data centers prior to merging with SpaceX.
Outlook
The announcement that Cybertruck production will end could create a short‑term lift in demand from scarcity, but the article notes that any such effect is unlikely to restore demand to the high projections made several years ago. Tesla’s move represents a strategic reallocation of manufacturing capacity toward Cybercab robotaxis, which the company believes will deliver greater incremental value than continuing the complex Cybertruck program.
