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Apple's Siri AI and Apple Intelligence likely months away from EU rollout, analyst warns

Apple's AI-powered Siri and other Apple Intelligence features, introduced in June and rolled out in September, are currently unavailable in the EU and China.

Apple's Siri AI and Apple Intelligence likely months away from EU rollout, analyst warns

Although Apple unveiled its new artificial intelligence features in June and activated them in September, those capabilities are currently inaccessible in the European Union and in China. As a result, iOS 27 and other recently released operating system versions include only a handful of the announced features in countries like Hungary; macOS is an exception but even there the new abilities are available only in a limited fashion and primarily in English.

Apple has not provided an official timeline for when Siri AI and the broader Apple Intelligence features will become available in the EU. Bloomberg reporter Mark Gurman wrote in his Power On newsletter that Siri AI could remain unavailable in the European Union for months. According to Gurman’s reporting, it is reasonable to expect at least a five-month delay before the new features appear on iPhones and other Apple devices in the EU — and that estimate represents the “absolute best case.”

MacRumors notes that Apple is in ongoing talks with EU officials to adjust Siri AI so it complies with European digital regulations. Those negotiations and the need to ensure regulatory compliance are likely factors in the decision not to roll out the features globally yet.

Gurman also suggested a possible strategic motive: Apple may be withholding the features partly to exert pressure on European regulators. He wrote that the company could be hoping disappointed users will push for changes in the EU’s approach.

In short: Apple’s new AI functions, including Siri AI and Apple Intelligence, are not available in the EU or China at this time, and independent reporting indicates a multi-month delay is likely while Apple and EU authorities work through compliance and regulatory issues.