Google Photos' new AI-powered feature that builds a virtual closet from the clothing seen in your photos is now available to all supported users on both iOS and Android in the United States, Brazil and India. The feature echoes the fictional digital wardrobe from the film "Clueless," but is offered to a general audience rather than a fictional privileged character.
Timing and rollout
Google announced the feature earlier this year and planned a summer rollout. Android users received initial access beginning in June; the company says the virtual closet has since been expanded to all Android and iOS users in the supported markets.
What the virtual closet does
The tool uses AI to create a digital copy of clothing items that appear in a user's photos. Within the app, users can filter items by category — for example tops, bottoms, and jewelry — and mix and match pieces to assemble outfits.
Google states the feature is intended to assist users, and that data about what people wear or how they dress is not being shared with third parties such as retailers.
Other Google Photos updates released alongside the closet
Along with the wider release of the virtual closet, Google announced several other updates for Google Photos:
- Gemini Spark: a capability to select, brighten, and share photos using a single prompt. In the United States this feature requires a Google AI Pro or Ultra subscription.
- Upgraded Markup: new tools including a redacting pen to blur sensitive information like license plates, precise thickness sliders for custom sketches, and multiple font choices when adding text to photos.
- Additional Remix templates: AI-driven templates that transform photos.
Android users also receive new photo filters called "Moods," which apply different looks to images, such as 35mm film or 2000s digicam styles.
Why this matters
The virtual closet gives users an easier way to organize past outfits and experiment with combinations without physical sorting. Google's privacy claims about not sharing clothing- and style-related data with third parties may be important to users concerned about commercial use of personal habits. Taken together, these updates show Google continuing to add AI-based creativity and organization tools to the Photos app.
Image Credits: Google
