According to The Los Angeles Times, more than 10% of Hollywood job postings now reference artificial intelligence (AI), suggesting that the U.S. film industry is steadily incorporating the technology into its workflows despite public concern and professional pushback.
AI use was a central issue during the 2023 writers’ and actors’ strikes, with negotiators raising questions about how the technology would affect jobs and rights. The LA Times reports that consumers remain skeptical about AI, and an industry executive told the paper that studios “never talk about it in public.”
Which roles are being advertised
Major studios and streaming services are already recruiting for AI-related positions. Netflix has posted a role titled “Manager, Generative Workflows,” and Disney and Amazon have listed similar openings aimed at integrating generative technologies into production processes.
Celebrity involvement and investment
Several high-profile industry figures have backed AI companies. The report notes support from names such as Ben Affleck and Martin Scorsese; George Lucas has also commented publicly, saying that rejecting AI would be like choosing a horse and buggy over a car.
Why this matters
The gradual adoption of AI can affect many parts of filmmaking—from scriptwriting and editing to visual effects and workforce composition. The 2023 strikes underscored the potential for technological change to raise labor and ethical concerns, and public trust remains an important factor. While studios are hiring more AI-related staff, industry sources indicate they prefer not to engage in public discussion about these developments.
Conclusion
Based on the figures and quotations cited by The Los Angeles Times, AI-related roles account for over 10% of job listings in Hollywood, reflecting a growing but discreet integration of AI into the film industry’s operations.
(Reporting: Tom Chivers — summary based on The Los Angeles Times)
